About Us

Direct Importers by Love

Direct Importers by LOVE has been in operation for over 50 years. The business was started by Charles E. Love Sr. and still continues as a family owned business to this day. In 1973, Timothy Love, son of Charles Love, was one of the first innovators to develop and promote hard liners, to be used inside of woven baskets.

Our product line now consists of hundreds of items including: hand-crafted designer baskets, beautiful hand blown glass and quality ceramics, and plush animals; manufactured directly for us and imported from China and Mexico.

We have a sister company, Jofco, that is Located in Shenzhen, China. This company helps to procure the best quality at the lowest price possible for our products. Their inspectors travel throughout China to our many factories during production, to make sure you, the customer, gets the best quality. That's why we state: "Buying the best quality and selling for the lowest possible price".

Along with "Quality" and "Price" the third and final piece of the equation is "Service". We have a staff dedicated to customer satisfaction and meeting the customer’s needs. When we say "PRICE, SERVICE QUALITY" we mean it!

Tim Love